The key

to everything

Communicate. Better.


About SmartWords

It's taken me about 35 years to understand all that I know about the business of communication - and I’m still learning. 

In that time I have worked with many of the world's biggest businesses - IBM, PwC, Randstad, Ernst & Young and BT among others. I have also tilled the soil for charities, shops, public sector organisations, one-man businesses, family firms and everything in between. 

Strangely there is very little difference.

Whether you need a website, a blog, a print campaign, an advert, social media, a speech, a film script, or a business card, the essence of communications stays the same. We talk and we listen.


Gil Linton



Abstract watercolor aquarelle hand drawn blot colorful yellow orange paint splatter stain.


Gil Linton

The world is shouting at us. Everybody and everything tries to demand our attention.

All the time.

To get your message across you need to understand what to say, when to speak and how to say it.

That can call for some serious out of the box thinking.

Find out why you should never laugh at a cat, and what happened to the Yorkshireman with the beef brisket…

Never laugh at a cat facts about SEO

‘Gil has completely overhauled our marketing communications over a period of time. He is at the cutting edge…’.

Richard Jackson

Jackson Toms Financial Services


My Services

‘Some people feel the rain. Others just get wet.’

It's not about every service we offer. It’s about what we do that will help you to communicate better. But just for the record…


It starts with direction. Understanding where you are now and where you want to be - and defining how you are going to get there. 


It’s good that a picture is worth a thousand words, because few people have time for even 500 words any more. That’s why images have to work for you.


We're talking kerb appeal. You need something, a line or two, a few words, an image or a splash of colour that will sum up everything that you stand for.


This is the part where words and pictures come together harmoniously to reinforce the identity and drive strategy. Not everyone does this, by the way…


Writing is easy. All you have to do is sit at a keyboard and stare at a blank screen until tiny droplets of blood begin to form on your forehead.


Unsexy but very important - email addresses, SEO, web hosting, internet security, print management, backups, file storage, domain names - stuff like that.


Some of my work

Let’s Work Together


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